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Creating a Great Webinar
Successful Webinar Criteria
Value
People are constantly inundated with sales pitches. When it comes to hosting webinars, you must deliver value. The value that you offer needs to resonate with your customers in order for them to choose you. In order to provide value, you need to understand what motivates your customer. For example, people purchase certain items based on quality and others solely based on price, and these choices vary with each individual.
When you are presenting value to your customer, you need to understand your customers’ needs and wants. Then, you will be able to identify exactly how your product or service addresses the needs and wants of your customers. When you have the answers, you must show how your products or services will be able to benefit your customers.
Knowing Your Target Audience
Knowing how to deliver value requires you to understand your target audience. It is impossible to please everyone, which is why you need to know who your customers are (your target audience). This will require you to conduct some research and gather information. Begin by identifying the age, gender, income level, education level, and location of your customers. Once you have this basic information, you must determine how they interact with the world. What do they read? How do they share information? This will allow you to tailor your webinars to your customer as well as advertise in the right locations. Again, this will take a little work on your part, but it is worth the effort.
Grab and Keep Attention
As we have already stated, it is important that you grab the attention of your audience immediately. It is just as important to keep their attention. After a strong opening, you need to keep the momentum going. Many professional presenters follow the 10-minute rule. This rule is based on the understanding that attention begins to drift after 10 minutes. This requires a simple change of course every 10 minutes, such as switching to a demonstration or slide show.
There are other ways to keep the attention of your audience:
- Use slides in moderation: Slides with everything you say is just as boring talking alone.
- Use animation and images: Make sure that are relevant to the webinar.
- Use demonstrations: Again, make them relevant to your topic.
- Limit information: Provide a basic overview, not an in-depth analysis.
Simple find the methods that work best for you, and space them out to keep your audience interested and motivated.
For more information about our Creating a Great Webinar course, please visit:
https://corporatetrainingmaterials.com/course/Creating_a_Great_Webinar
Developing Creativity
Divergent Thinking
Divergent thinking moves away from the traditional, convergent thinking, which is linear and analytical. It is looking for the right answer. Divergent thinking, on the other hand, is nonlinear and spontaneous. Rather than finding a single correct answer, the divergent thinker discovers multiple options for addressing problems. Brainstorming, predicting, and imagination activities are all examples of divergent thinking. It is possible to increase divergent thinking by implementing open-ended questions when addressing problems rather than closed questions. We will discuss open-ended questions in a later module. Moving toward divergent thinking may not be comfortable for analytical thinkers, but practice will soon help creativity develop.
Developing Creativity Courseware
Children have an innate creative ability when they are born, but for some reason adults can lose it along the way. Your participants will move out of the mundane, be more curious, engage, and explore new ideas. Recognize creativity and be ready when it happens.
With our Developing Creativity course your participants will learn how to remove barriers that block or limit their creativity. They will improve their imagination, divergent thinking, and mental flexibility. Participants will learn mind mapping, individual brainstorming, and when to recognize and look for what inspires them to be more creative.
For more on the Developing Creativity training course, please visit:
https://corporatetrainingmaterials.com/course/Developing_Creativity
Personal Branding
Defining Yourself
You are in control of your personal brand if you choose to be. When establishing your brand, it is essential that you define yourself. Remember that perception is reality, so it is essential that you carefully cultivate your image. When you take the time to define yourself and present this definition to the public, your will reap the benefits that come with taking control of your personal branding.
It is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participate in it or not. If you do not take the time to brand yourself, the market will brand you, and it may not do it favorably. Customers can bring negative attention to a company or individual, and attention can easily escalate to the court of public opinion. For example, the video “United Breaks Guitars” brought negative attention to the United Airlines brand. Without personal branding and active intervention, the damage to the brand name could have been beyond repair. Taking control of personal branding is necessary to manage your public reputation.
Brand Mantra
Brand mantras are short, but they are powerful. This short phrase or statement may only be three to five words, but these words define your brand. A mantra must explore the brand’s points of difference or how the brand is unique along with what the company represents. For example take a look at, Nike’s “Authentic Athletic Performance.” In order to create a brand mantra, you must first identify what sets your brand apart and list your points of difference.
Once the points of difference are identified, you must create a mantra that is simple, communicates, and inspires.
- Simple: The mantra should be short and to the point.
- Communicate: The mantra should define the purpose of the brand and what is unique about it.
- Inspire: The mantra should be significant.
When creating a mantra, you should begin with a word bank of points of difference and your purpose and mission.
Be Real
People are attracted to genuine people. The key to personal branding is to make it personal. Communicating dry facts will not impress most people. Your brand must have personality. Develop a persona that attracts people. Share ideas, implement humor, and make connections with people. Having an online presence makes sharing your persona much easier.
When you are developing your persona, remember to be real. You are under no obligation to share personal details about yourself, but everything that you do share must be genuine. Never make up facts, statistics, or tell lies. Fact checking has become easier than ever, and lies will do nothing to improve your brand’s reputation.
For more on our Personal Branding course, please visit:
https://corporatetrainingmaterials.com/course/Personal_Branding
Generation Gaps: What Generations Exist in the Workplace?
What Generations Exist in the Workplace
Today’s workplace presents many challenges that are based solely on meeting goals, business objectives, and project deadlines. Threaded throughout the normal business activities are dynamics that could present issues and conflicts if left unchecked.
Since many older workers remain on the job longer and younger workers are entering the workplace right out of college, the work environment is fragmented into various generations. In order to understand this eclectic environment, it is necessary to understand what generations are present in today’s workplace.
Because humans live on average 77 to 80 years, four potential generations may exist in the workplace today.
The four generations that could be present are the following:
- Traditionalist
- Baby Boomers
- Generation X
- Generation Y
Understanding the background, attitudes, and work styles of each generation is essential for a manager or supervisor. If they want to effectively coach and communicate then understanding these differences is paramount in creating a respectful and peaceful work environment for all employees.
This workshop will help you learn the characteristics of each of the four generations and how to deal with their uniqueness. For more on this training course, please visit:
https://corporatetrainingmaterials.com/course/Generation_Gaps
Business Succession Planning: What is Business Succession Planning?
What is Business Succession Planning?
Successful succession planning is related to leadership development. It develops a pool of talent so that there are numerous qualified candidates throughout the organization to fill vacancies in leadership. Succession planning used to concentrate on developing leadership at the top level, but now it is building a strong talent base, which helps to increase employee loyalty and ensure the longevity of the company. This strategy requires recruiting qualified talent, creating a talent pool, and instilling loyalty.
Benefits of succession planning:
- Decreased turnover
- Increased employee satisfaction
- Improved commitment to company goals
- Enhanced image of the organization
What does succession planning require? - Identify the long-term goals and objectives of the business: The long-term goals directly relate to succession planning. Is the company’s goal to grow or maintain its current position? Will it expand into other fields? All of these questions need to be addressed before creating a succession plan.
- Understand the developmental needs of the company and identify employees who fit these needs: The responsibilities of employees change over time. Some positions may be eliminated in the future while others will be added.
- Recognize trends in the workforce and engage employees to build loyalty: Understanding workforce trends will help you predict the needs of your organization. For example, are your key employees nearing retirement? Have you invested in talented employees to take on additional roles?
For more information on our Business Succession Planning, please visit:
https://corporatetrainingmaterials.com/course/Business_Succession_Planning
Facilitation Skills: Using Ground Rules to Prevent Dysfunction
One of the best ways a facilitator can anticipate problems in a group discussion is to set ground rules. Ground rules orient participants with what is expected from them. Moreover, they set boundaries of acceptable and unacceptable behavior during the discussion. For best results, ground rules must be set in a consultative fashion, with the rules, and sometimes the consequences of violation of rules, negotiated among members of the group and agreed upon by consensus.
When setting ground rules, it is important to both verify if the rules are understood, and if they are acceptable. Make sure too that a documentation of the ground rules is available for everyone, either as a hand-out or posted in a flipchart paper for everyone to see.
Ground rules in a group meeting can relate to:
- How to make the most of the meeting. For example: practice timely attendance, participate fully.
- How to make a contribution to the discussion. For example: do the members raise their hands and ask the facilitator for permission to speak; use I-messages.
- How members should treat other members. For example: “don’t interrupt whoever is speaking, listen actively to whoever has the floor, accept that everyone has a right to their own opinion, no swearing or any aggressive behavior.
- Issues relating to confidentiality. Example: all matters discussed in the group shall remain within the group. This is also the moment for the facilitator to reveal if the minutes of the meeting will remain solely for his or her reference, or will it be given to an authority in the organization.
- How violations of ground rules would be addressed. Example: the use of graduated interventions from warning to expulsion from the group.
For more from our Facilitation Skills training course, please visit:
https://corporatetrainingmaterials.com/course/Facilitation_Skills
Sales Fundamentals: Performing a Needs Analysis
Performing a Needs Analysis
Clients need many more things than you might be planning to sell them. The more you can do for a client, the more you will be seen as a valuable partner. Here are some suggestions about how it might be possible to meet some other client needs:
- Information. You might be able to act as a consultant to a client, providing information about the latest developments in your field.
- Training. If you provide a product that requires some training, make training part of the package.
- Financing. If your company does not provide financing, put the client in touch with banks that do.
- Community. Communities often grow up around particular products, especially high tech products. Introduce clients to users groups or trade organizations.
- Personnel. You probably know a number of capable people who are thinking about changing jobs. Helping a client find skilled employees can benefit everyone involved. If the people you recommend are hired, they will become some of your strongest advocates.
For more on our Sales Fundamentals training course, please visit:
https://corporatetrainingmaterials.com/course/Sales_Fundamentals
Business Ethics: Guidelines for Managing Ethics in the Workplace
Guidelines for Managing Ethics in the Workplace
Managing ethics in the workplace requires certain tools. Every organization needs a Code of Ethics, a Code of Conduct, and Policies and Procedures, which is discussed within the CTM Business Ethics course. These tools direct the organization as leaders attempt to manage ethics.
Guidelines for Implementing and Managing Ethics:
- Give it time: Managing ethics is a process-oriented activity that requires time and constant assessment.
- Focus on behavior: Do not give vague requirements; make sure that ethics management has an impact on behavior.
- Avoid problems: Create clear codes and policies that will prevent ethical problems.
- Be open: Involve different groups in ethics program and make decisions public.
- Integrate ethics: Make sure that all management programs have ethical values.
- Allow for mistakes: Teach employees how to behave ethically, and do not give up when mistakes happen.
Roles and Responsibilities
The roles and responsibilities necessary to effectively implement workplace ethics will vary with each organization. A manager should be in place to oversee the ethics program, but he or she will need the support provided by other positions. Smaller organizations may not need to fill all of the roles listed below; determine what your company needs before executing an ethics program.
Roles:
- CEO: The CEO of every company needs to support business ethics and lead by example.
- Ethics committee: An ethics committee will develop and supervise the program.
- Ethics management team: Senior managers implement the program and train employees.
- Ethics executive: An ethics executive or officer is trained to resolve ethical problems.
- Ombudsperson: This position requires interpreting and integrating values throughout the organization.
https://corporatetrainingmaterials.com/course/Business_Ethics
Personal Productivity: Developing a Tracking System
Developing a Tracking System
Although there are many time management systems out there, we have found that most systems boil down to a few key principles. Here are our top three ideas.
Electronic Solutions: Most e-mail applications (including Microsoft Outlook and Lotus Notes) actually fall into the category of a PIM (Personal Information Manager) application. This means that they can store calendar, task, e-mail, and contact information all in one place.
To make the most of your electronic solution, follow these tips:
- Keep personal and professional information in two separate locations. (For example, you might have a computer at home and one at work, or two e-mail profiles on the same computer.)
- Take the time to learn about the features of the application and how to use them to be more productive. We’ll look at this a bit more later on in the course.
- Try to use just the application as much as you can. Switching between your computer and your day timer will waste time and increase the risk of missing information.
Productivity Journal: If you’re more of a traditionalist and prefer using something similar to an old-fashioned day timer, try this solution.
To start, get yourself a spiral notebook and label it as your Personal Productivity Journal or your Professional Productivity Journal. (We recommend keeping a separate journal for work and for your personal life, so you can focus on them at separate times, thus maintaining your optimal work/life balance.) Label each page with the day and the date and what needs to be done that particular day. Next, prioritize each task in order of importance. Highlight the top three items and focus on those first. Cross off items as you complete them. Items that are not completed should be carried over to the next page.
You can keep a long-term calendar in the back of the book (or use a three-ring binder with sections) to record upcoming events.
The Urgent/Important Matrix: Managing time effectively, and achieving the things that you want to achieve, means spending your time on things that are important and not just urgent. To do this, you need to distinguish clearly between what is urgent and what is important. This concept, coined the Eisenhower Principle, is said to be how former US President Dwight Eisenhower organized his tasks. It was rediscovered and brought into the mainstream as the Urgent/Important Matrix by Stephen Covey in his 1994 business classic, The Seven Habits of Highly Effective People.
Here is a breakdown of each quadrant.
- Urgent and Important: Activities in this area relate to dealing with critical issues as they arise and meeting significant commitments. Perform these duties now.
- Important, But Not Urgent: These success-oriented tasks are critical to achieving goals. Plan to do these tasks next.
- Urgent, But Not Important: These chores do not move you forward toward your own goals. Manage by delaying them, cutting them short and rejecting requests from others. Postpone these chores.
- Not Urgent and Not Important: These trivial interruptions are just a distraction, and should be avoided if possible. However, be careful not to mislabel things like time with family and recreational activities as not important. Avoid these distractions altogether.
For more information on the course Personal Productivity, please visit:
https://corporatetrainingmaterials.com/course/Personal_Productivity
Critical Thinking: Components of Critical Thinking
Critical thinking is akin to the study of logic. Critical thinking relates to how we make decisions and use our judgment. Critical thinking is more than just thinking about thinking or metacognition. It is also about how we take action. Critical thinking involves many components, lets have a look at four:
Applying Reason
The ability to reason is often considered one of the characteristic marks of being human. Further, the individual’s ability to reason well is a critical thinking skill. Many of the definitions of critical thinking tend to focus on this ability to reason. Reasoning occurs when we use our knowledge of one thing, process, or statement to determine if another thing, process, or statement is true. When we apply reasoning, we use logic to determine “what follows what.” Human reasoning does not always follow logic and is often based on emotional bias.
Open Mindedness
Open-mindedness is the virtue by which we learn. In particular, being open-minded means taking into account relevant evidence or argument to revise a current understanding. It means being critically open to alternatives, willing to think about other possibilities even after having formed an opinion, and not allowing pre-conceived notions to constrain or inhibit reflection on newly presented information. Open-minded inquiry is a central theme in education.
Analysis
In critical thinking the step of analysis helps us to discriminate and access information. Going back to Bloom’s taxonomy, remember that learning occurs in three domains: cognitive, affective, and psychomotor. In the cognitive domain, analysis is the fourth level and a higher ordered thinking skill. Analysis involves the process, as previously mentioned, of discriminating or separating.
Logic
Logic and reasoning are similar but not the same. Logic is the branch of philosophy that gives the rules for deriving valid conclusions. A conclusion is valid if it follows from statements that are accepted as facts. For instance, a logical statement might be, 1 + 1 = 2. This is a rule based on fact. Factual statements are called premises. When reasoning does not follow the rules, we say it is illogical.
For more information on our Critical Thinking course, please visit:
https://corporatetrainingmaterials.com/course/Critical_Thinking
D5 Creation